Digital Marketing - Basics

Complete digital marketing training covering SEO, social media strategy, paid ads, email marketing, analytics & funnel optimization.

  • Fees: from ₹999
  • Format: online (self-paced)
  • Length: 8 modules, 44 lessons
  • Level: Beginner
  • Duration: Flexible
  • Certificate: yes, after passing the final assessment

What you'll learn

  • Module 1: Foundations of Digital Marketing
  • Module 2: Search Engine Optimization (SEO)
  • Module 3: Content Marketing
  • Module 4: Social Media Marketing
  • Module 5: Paid Advertising (PPC & Social Ads)
  • Module 6: Email Marketing & Automation
  • Module 7: Analytics & Data-Driven Decisions
  • Module 8: Strategy , tools and capstone

Course content

  1. Module 1: Foundations of Digital Marketing
    • Traditional vs Digital Marketing Overview
    • The digital marketing ecosystem
    • Consumer behavior online
    • Setting smart marketing goals
    • Key metrics: impressions, CTR, CVR, ROAS
  2. Module 2: Search Engine Optimization (SEO)
    • How search engines work
    • Keyword research & search intent
    • On-page SEO: titles, meta, headings, content
    • Link building & off-page authority
    • Local SEO & Google Business Profile
  3. Module 3: Content Marketing
    • Content Strategy & Editorial Planning
    • Blog Writing & Long-Form Content
    • Video & Podcast Content Creation
    • Content Distribution & Repurposing
    • Measuring Content Performance
  4. Module 4: Social Media Marketing
    • Platform Strategy: Instagram, LinkedIn, X, TikTok
    • Organic Growth & Community Building
    • Social Media Calendar & Scheduling
    • Influencer & Creator Partnerships
    • Social Listening & Reputation Management
  5. Module 5: Paid Advertising (PPC & Social Ads)
    • Google Ads: Search, Display, Shopping
    • Meta Ads (Facebook & Instagram)
    • LinkedIn Ads & Audience Targeting
    • Programmatic Advertising & Retargeting
    • Ad Copywriting & Creative Best Practices
    • Budget Management & Bid Strategies
  6. Module 6: Email Marketing & Automation
    • List Building & Lead Magnets
    • Email Copywriting & Design
    • Segmentation & Personalisation
    • Drip Campaigns & Nurture Sequences
    • Deliverability, Open Rates & A/B Testing
    • Tools: Mailchimp, Klaviyo, HubSpot
  7. Module 7: Analytics & Data-Driven Decisions
    • Google Analytics 4 Fundamentals
    • Setting Up Conversions & Goals
    • UTM Parameters & Campaign Tracking
    • Dashboards: Looker Studio, Tableau
    • Attribution Models & Funnel Analysis
    • Reporting for Stakeholders
  8. Module 8: Strategy , tools and capstone
    • Building and integrated digital strategy
    • Customer journey mapping
    • Marketing tech stack overview(CRM, CDP)
    • AI tools in digital marketing
    • Career paths & certifications
    • Capstone: Full campaign plan & pitch

Frequently asked questions

How much does the Digital Marketing - Basics course cost?

The fee is ₹999 for every lesson type: video, audio, PDF notes, infographics and practical sessions. You can pay by UPI, card, net banking or wallet, and EMI or Pay Later is available on eligible amounts at checkout.

What does the Digital Marketing - Basics course cover?

It has 8 modules and 44 lessons: 1. Module 1: Foundations of Digital Marketing; 2. Module 2: Search Engine Optimization (SEO); 3. Module 3: Content Marketing; 4. Module 4: Social Media Marketing; 5. Module 5: Paid Advertising (PPC & Social Ads); 6. Module 6: Email Marketing & Automation; 7. Module 7: Analytics & Data-Driven Decisions; 8. Module 8: Strategy , tools and capstone. 8 modules have a quiz.

Do I get a certificate for Digital Marketing - Basics?

Yes. After finishing the lessons you take a final assessment; score 70% or more and you get a QMEX Learning Hub certificate with a public verification link you can add to LinkedIn.

Is Digital Marketing - Basics online or in a classroom?

It is offered online (self-paced). Online lessons play on the website from any phone or computer, at your own pace.

Is Digital Marketing - Basics part of a combo?

Yes, it is in the "Digital Marketing Pack" combo: 2 courses learned in order for ₹1,499.

Can I get this course with a subscription?

Yes. Monthly plans start at ₹499: Lite ₹499/month, Plus ₹999/month, Premium ₹1,499/month. Cancel any time.

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