Meta ads - Advanced
Complete course: from account setup to advanced AI-powered campaign mastery using Meta Ads.
- Fees: Starter ₹1,999 · Pro ₹1,999 · Elite ₹1,999
- Format: online (self-paced)
- Length: 26 modules, 133 lessons
- Level: All Levels
- Duration: Flexible
- Certificate: yes, after passing the final assessment
What you'll learn
- Module A: Account structure & Business Manager
- Module B: Business goals & campaign objectives
- Module C: Campaign structure — CBO vs ABO
- Module D: Dynamic ads & catalogue campaigns
- Module E: Events, conversions & the Meta pixel
- Module F: Facebook & Instagram formats
- Module G: Generative AI creative tools in Meta
- Module H: Hypotheses, testing & A/B experiments
Course content
- Module A: Account structure & Business Manager
- Business Manager vs personal ad account
- Pixel setup & domain verification
- User roles & permissions
- Ad account limits & billing setup
- Connected assets: pages, catalogues, pixels
- Module B: Business goals & campaign objectives
- Awareness, consideration, conversion objectives
- Sales vs leads vs traffic objectives
- How objectives affect Andromeda's delivery
- Outcome-based buying type vs auction
- Aligning business KPIs to Meta objectives
- Module C: Campaign structure — CBO vs ABO
- Campaign budget optimisation (CBO) explained
- Ad set budget optimisation (ABO) use cases
- When to use CBO vs ABO
- Spending limits & pacing controls
- How Andromeda distributes budget across ad sets
- Module D: Dynamic ads & catalogue campaigns
- Catalogue setup & product feed structure
- Dynamic Creative Optimisation (DCO)
- Advantage+ catalogue ads (formerly DPA)
- Broad audience dynamic ads
- Collection & Instant Experience formats
- Module E: Events, conversions & the Meta pixel
- Meta Pixel vs Conversions API (CAPI)
- Standard events vs custom events
- Event deduplication strategies
- Server-side events setup
- Signal quality score & its effect on delivery
- Module F: Facebook & Instagram formats
- Image, video, carousel, collection formats
- Stories vs Reels vs Feed specs
- Advantage+ placements (all placements)
- Format performance benchmarks by objective
- Creative fatigue & refresh cadence
- Module G: Generative AI creative tools in Meta
- Meta's AI creative features in Ads Manager
- Background generation for product images
- Text variations & AI copywriting
- Image expansion for placements
- Translating ads with AI
- Module H: Hypotheses, testing & A/B experiments
- Meta's built-in A/B test tool
- What to test: creative, audience, placement, objective
- Statistical significance & sample sizes
- Holdout tests & conversion lift studies
- Iterative testing frameworks
- Module I: Interest & behaviour targeting (legacy vs AI)
- Detailed interest targeting explained
- Behaviour targeting & life events
- How Advantage+ audience replaced broad targeting
- When manual targeting still beats AI
- Layering interests vs stacking ad sets
- Module J: Journey mapping — full-funnel Meta strategy
- Awareness to conversion funnel on Meta
- Prospecting vs retargeting campaign structure
- Cold, warm, hot audience segmentation
- Funnel-based budget allocation
- Meta's own full-funnel recommendations
- Module K: KPIs, metrics & reporting dashboards
- CPM, CPC, CTR, ROAS, CPA explained
- Blended ROAS vs reported ROAS
- Custom columns & metric breakdowns
- Automated rules for performance triggers
- Building reports in Ads Manager & third-party tools
- Module L: Lookalike audiences & AI-expanded audiences
- How Lookalike audiences work technically
- 1%, 2–5%, 5–10% Lookalikes
- Value-based Lookalikes (purchase value signals)
- Lookalikes vs Advantage+ audience in 2024+
- Seed audience quality best practices
- Module M: Meta Advantage+ suite — full deep dive
- Advantage+ Shopping Campaigns (ASC)
- Advantage+ App Campaigns
- Advantage+ audience targeting
- Advantage+ placements
- Advantage+ creative & DCO
- When to use full Advantage+ vs manual
- Module N: New Andromeda recommendation engine
- What Andromeda is: Meta's ad ranking system
- Andromeda's three-stage retrieval architecture
- How ad relevance scores are computed
- Embedding-based retrieval for ad matching
- Why Andromeda favours broad targeting
- Learning phase & exit threshold (50 conversions)
- Ad fatigue signals in the Andromeda model
- Module O: Optimisation events & bid strategies
- Optimisation event selection (ATC, purchase, lead)
- Lowest cost vs cost cap vs bid cap vs ROAS target
- How bid strategy interacts with Andromeda
- Minimum ROAS bidding use cases
- Manual bidding for budget-constrained accounts
- Module P: Pixel alternatives — CAPI & server-side tracking
- Why iOS 14 broke Meta Ads tracking
- Conversions API (CAPI) setup methods
- CAPI Gateway via Meta's infrastructure
- Partner integrations: Shopify, WooCommerce, GTM
- Event match quality score & deduplication
- Module Q: Quality, relevance & ad diagnostics
- Ad relevance diagnostics (3 metrics)
- Quality ranking, engagement ranking, conversion ranking
- Low delivery causes & fixes
- Policy violations & account health
- Creative fatigue detection & rotation
- Module R: Retargeting in the post-cookie era
- Website custom audiences (pixel-based)
- Engagement audiences: video, IG, FB
- Customer list uploads & CRM matching
- Catalogue-based retargeting (DPA)
- Retargeting window best practices (7 vs 30 days)
- Module S: Scaling campaigns — horizontal & vertical
- Vertical scaling: budget increases & pacing rules
- Horizontal scaling: new audiences, creatives, markets
- Duplicate vs increase budget on winning ad sets
- Day-parting & scheduling for scale
- International scaling on Meta
- Module T: TikTok-era creative strategy for Meta Reels
- UGC-style vs polished creative performance
- Hook, body, CTA framework for Reels
- Vertical video specs & safe zones
- Voiceover & subtitles for silent viewing
- Creative testing velocity methodology
- Module U: UTM parameters & attribution modelling
- UTM structure for Meta campaigns
- Meta attribution window settings (1-day, 7-day)
- Click vs view attribution difference
- Comparing Meta reported vs GA4 data
- Multi-touch attribution tools & approaches
- Module V: Video ads — formats, metrics & strategy
- InStream, Reels, Stories, Feed video formats
- Video retention metrics: ThruPlay, 3-sec view
- Video creative best practices for Meta
- Cost-per-ThruPlay benchmarks
- Repurposing organic video as paid ads
- Module W: WhatsApp & click-to-message ads
- Click-to-WhatsApp ads setup
- Lead gen via Messenger & Instagram DMs
- Automated follow-up with Meta Business Suite
- WhatsApp business API for ad responses
- Performance benchmarks for message campaigns
- Module X: eXperimentation — advanced testing at scale
- Brand lift studies setup & interpretation
- Conversion lift tests vs last-click
- Geo-based holdout experiments
- Marketing Mix Modelling (MMM) integration
- Meta's own Robyn open-source MMM tool
- Module Y: Your ad account audit framework
- 7-point Meta account audit checklist
- Diagnosing high CPMs vs high CPCs
- Budget pacing analysis
- Audience overlap & cannibalisation
- Account-level vs campaign-level issues
- Module Z: Zero to live — full campaign launch SOP
- Pre-launch pixel & event verification
- Creative & copy compliance review
- Campaign QA checklist before publish
- Learning phase monitoring (days 1–7)
- First 30-day optimisation rhythm
Frequently asked questions
How much does the Meta ads - Advanced course cost?
Every plan costs ₹1,999; they differ in what's included: Starter has audio lessons and PDF notes; Pro has video, audio and PDF notes; Elite has every lesson type: video, audio, PDF notes, infographics and practical sessions. You can pay by UPI, card, net banking or wallet, and EMI or Pay Later is available on eligible amounts at checkout.
What does the Meta ads - Advanced course cover?
It has 26 modules and 133 lessons: 1. Module A: Account structure & Business Manager; 2. Module B: Business goals & campaign objectives; 3. Module C: Campaign structure — CBO vs ABO; 4. Module D: Dynamic ads & catalogue campaigns; 5. Module E: Events, conversions & the Meta pixel; 6. Module F: Facebook & Instagram formats; 7. Module G: Generative AI creative tools in Meta; 8. Module H: Hypotheses, testing & A/B experiments; 9. Module I: Interest & behaviour targeting (legacy vs AI); 10. Module J: Journey mapping — full-funnel Meta strategy; 11. Module K: KPIs, metrics & reporting dashboards; 12. Module L: Lookalike audiences & AI-expanded audiences; 13. Module M: Meta Advantage+ suite — full deep dive; 14. Module N: New Andromeda recommendation engine; 15. Module O: Optimisation events & bid strategies; 16. Module P: Pixel alternatives — CAPI & server-side tracking; 17. Module Q: Quality, relevance & ad diagnostics; 18. Module R: Retargeting in the post-cookie era; 19. Module S: Scaling campaigns — horizontal & vertical; 20. Module T: TikTok-era creative strategy for Meta Reels; 21. Module U: UTM parameters & attribution modelling; 22. Module V: Video ads — formats, metrics & strategy; 23. Module W: WhatsApp & click-to-message ads; 24. Module X: eXperimentation — advanced testing at scale; 25. Module Y: Your ad account audit framework; 26. Module Z: Zero to live — full campaign launch SOP.
Do I get a certificate for Meta ads - Advanced?
Yes. After finishing the lessons you take a final assessment; score 70% or more and you get a QMEX Learning Hub certificate with a public verification link you can add to LinkedIn.
Is Meta ads - Advanced online or in a classroom?
It is offered online (self-paced). Online lessons play on the website from any phone or computer, at your own pace.
Which plan should I choose?
Starter includes audio lessons and PDF notes. Pro includes video, audio and PDF notes. Elite includes every lesson type: video, audio, PDF notes, infographics and practical sessions. You can upgrade later and pay only the difference.
Can I get this course with a subscription?
Yes. Monthly plans start at ₹499: Lite ₹499/month, Plus ₹999/month, Premium ₹1,499/month. Cancel any time.